//Service Design / Branding
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This is a student project on the 2024 D&AD New Blood Award responding to the Durex brief to explore sexual barriers within Asian Australian women.
As young Asian-Australian women, topics like sex can be hard to open up about without a sense of shame or judgement. The spaces we often let our guard down involves a meal with loved ones, where we connect to our cultures, communities and ultimately ourselves.
At Spill the Cha, we are all about sharing delicious meals and stories served with a spicy twist. So join us for a night of sipping, spilling and savouring the cha we often hold close to our hearts.
//Credit
Creative director - Misty Paul
Project manager - Yoki Zhou
Design lead - Xinyue Wu
Motion - Amanda Caliao
Illustrator - Yoki Zhou
Copywriter - Alexander Kingsford
Sound fx - Amanda Caliao
Editor - Alexander Kingsford